Decision-making strategies for people who design digital products.

TL;DR — Decision-making strategies and tactics for people who design digital products. Short emails with thoughtful insights or quick interviews, every couple of weeks.


How can product designers make better decisions?

That’s the question that’s consumed me lately. As a senior product designer at askSpoke, I find myself most tired after the days when I’ve grappled with the most uncertainty:

  • Staring at a blank page, not sure where to start

  • Having to choose between two solutions that are equally valid

  • Trying to parse conflicting feedback from user research

  • Wrestling with competing priorities from sales, CS, engineering, etc.

I wish there was a resource that helped product designers make better decisions.

That’s what this newsletter will be: a place for product designers to discover new strategies and tactics to help make good decisions, faster.

What will this newsletter include?

Each email will be concise; I’d rather write a short email worth reading than a long email worth skimming.

The newsletter will include:

  1. Things I’ve learned from personal experience, over ten years designing for the web.

  2. What I’m currently learning about, as I dive deep into other decision-making resources and take notes through a product design lens.

  3. What other designers know about making decisions, told through short interviews that ask other product designers about tough decisions and how they’ve arrived at solutions.

Why me, why now?

My name is Jordan Koschei, and I’ve been designing websites and digital products for over a decade. Before joining askSpoke, I was:

  • Lead product designer at Agrilyst (now Artemis), an online platform for managing industrial-scale indoor farms

  • Senior designer at Dwell, a consumer audio app for iOS

  • UX Director at a boutique agency that built internal tools for Fortune 500s

  • A design consultant helping an eclectic mix of startups, small businesses, indie films, and more

I was also the managing editor of The Industry, a now-defunct publication that pioneered design-oriented startup news.


In a recent blog post, designer Frank Chimero writes the following:

Most design content has become poor quality, surface-level content marketing that does more damage than good, because it offers over-simplified, misinformed perspectives dressed up as guidance. One hardly gets the sensation of lived experience and professional acumen in the words. When the experienced don’t write, grifters step in, feign expertise, and sell it.

I agree! With this newsletter, I’m hoping I can make some small contribution to the canon of quality design writing with a brief email every few weeks.

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